Category Archives: Press Release

Max’s boosts nationwide support for “Mga Bayani ng Basketball ng Pilipinas”

Independence Day is as much as a celebration of heroes as it is of freedom. As the country commemorates its Declaration of Independence, Global Filipino brand Max’s Restaurant boosts its support for Gilas Pilipinas who are hailed as the country’s modern-day heroes.

Max's Restaurant supports Gilas Pilipinas through the #PusoToTheMax campaign. Demonstrating their commitment and their  "Puso to the Max" gesture are Gilas Players (left to right) Jason Castro, Jared Dillinger, Larry Fonacier, Jimmy Alapag, Ranidel de Ocampo, Junmar Fajardo, Marc Pingris, together with Gilas Head Coach Chot Reyes and Max's representatives Ms. Carolyn Salud, CEO for Max's Restaurant, and  Mr. Mark Gamboa, Marketing Director for Max's Group of Companies.

Max’s Restaurant supports Gilas Pilipinas through the #PusoToTheMax campaign. Demonstrating their commitment and their “Puso to the Max” gesture are Gilas Players (left to right) Jason Castro, Jared Dillinger, Larry Fonacier, Jimmy Alapag, Ranidel de Ocampo, Junmar Fajardo, Marc Pingris, together with Gilas Head Coach Chot Reyes and Max’s representatives Ms. Carolyn Salud, CEO for Max’s Restaurant, and Mr. Mark Gamboa, Marketing Director for Max’s Group of Companies.

After entering the fray in the 2014 FIBA Basketball World Cup, the Philippine National Basketball Team (Gilas Pilipinas) sets their hearts to bringing honor to the country, hoping to sail through the championship games against the best international basketball teams in Spain this August. This is the first time in 36 years that Filipino athletes will be given a shot at this prestigious international stage for basketball.

“Nothing of this magnitude can be achieved without a team effort. And I think in the end, that’s the story of Gilas. Here’s an entire nation coming together for Philippine basketball’s finest hour. That’s what Laban Pilipinas – puso – is all about,” said Gilas Head Coach Chot Reyes.


As Gilas gears up for the 2014 FIBA Basketball World Cup in August, the national team gains a staunch ally through Max’s, the leading Filipino food restaurant in the Philippines. Max’s is known for its heart-warming campaigns, especially those that celebrate world-class Filipino talent. Not just success, but the work put behind to achieve the goal. Every Filipino has celebrated a milestone at Max’s – be it reunions, graduations, birthdays, or winning contests.

The partnership of Max’s and Team Gilas is forged from the heart. Both share the goal of mirroring every Filipino’s dream. Both came from humble beginnings, and rose to success through the patronage of fans. Today, Max’s and Team Gilas are equally passionate about taking the Filipino legacy to its utmost glory, by proving the talent and caliber of the Filipino spirit on a global scale.

Gilas’ bid for top spot at the FIBA Basketball World Cup transcends the competitive game of basketball. Our players will be playing with their hearts and all that they have for the country. As we engage everyone to support the Gilas Pilipinas team, we share in their fight and pride to showcase the skill and strong spirit of Filipinos,” shared Mark E. Gamboa, Marketing Director for Max’s Group of Companies.

Check out Max’s Facebook fan page and learn more about #PusoToTheMax. To show support, fans may post their “PusoToTheMax” pose (proudly putting their right hand across their chest) and the “PusoToTheMax” hashtag. A once-in-a-lifetime experience awaits one fan who will win two tickets to Madrid, Spain and watch the Gilas Pilipinas team compete live at the FIBA Basketball World Cup.


MyPhone Rio Fun now available in Lazada Philippines


Bright and Fun For Everyone

Picking a mobile phone nowadays is just as tough as picking a boyfriend – or a girlfriend for all the bachelors out there. As they would always say, it’s all about finding the perfect match despite the tons of available options out there. While we cannot guarantee finding you “the one”, we can definitely put you up for something bright and fun – the recently unveiled MyPhone Rio Fun which is now available at

The MyPhone Rio Fun is the trifecta of eye-popping color, crisp functionality, and affordability. Its five-inch LCD screen is perfect for squint-free wide format view for all your photos and videos. The MyPhone Rio Fun also comes with a 3.2 megapixel rear camera with LED flash so capturing those special moments whether daytime or at night should be effortless. It also has a 512 MB internal storage but when all those selfies are taking up too much memory space, the MyPhone Rio Fun also has a 32GB internal storage so you can still access those files wherever, whenever. Despite its 2G network configuration, connectivity should not be an issue with the MyPhone Rio Fun, as you can connect via WiFi or Bluetooth and it has Dual SIM slots, both with Dual Standby. All of these for an affordable price of PhP 2,999 at

So here’s what you will get out of your PhP 2,999 with the MyPhone Rio Fun:
• 5-inch FWVGA TFT LCD screen @ 854×480 pixels, 195ppi
• MediaTek MT6572 1.3GHz dual-core CPU
• 512MB RAM
• Mali-400MP1 GPU
• 512MB internal storage
• Expandable 32GB internal storage
• 2G only
• Dual-SIM, Dual-Standby
• WiFi 802.11 b/g/n
• Bluetooth
• 3.2MP rear camera, LED flash
• VGA front-facing camera
• Li-Ion 1800mAh battery
• Android 4.2 Jelly Bean

Purchasing the MyPhone Rio Fun from gives you nothing but effortless and risk-free shopping experience. With Lazada, you get to enjoy online shopping with cash-on-delivery payment, free nationwide shipping for transactions above PhP 1,000.00 and free returns within 30 days.

Shop for your own MyPhone Rio Fun at and find your perfect match! For more updates on sales promo and new products, subscribe to and visit


Fit more fiber into your life

In spite of changing diet trends, people still go back to one thing that has always been known to be a safe and natural way to stay healthy – fiber. Classified as an indigestible carbohydrate that packs far less calories, fiber is highly regarded by doctors for its cleansing properties and amazing health benefits.

But how much do you know about fiber? And more importantly, how much fiber do you need in your diet? C-Lium, a trusted name in fiber supplementation from Pascual Consumer Healthcare Corp., shares these interesting facts about this essential nutrient and how it helps in preventive healthcare.

• Soluble and Insoluble Fiber. Fiber is classified into soluble and insoluble. While both are good for the body, each has a unique function and provides a different set of health benefits. Insoluble fiber stimulates bowel movement in the digestive tract by boosting your stool bulk. Wheat-based food, nuts, bran seeds and skin of some fruits and vegetables are great sources of insoluble fiber. Meanwhile, Soluble fiber forms a gel-like substance when mixed with water. Many foods contain soluble fiber like oats, soybeans, peas, bananas, apples, certain vegetables and psyllium in C-Lium Fibre. A tablespoon (5 grams) of C-Lium Fibre packs up to 14 times more fiber than oatmeal or cereal. It swells fifty times its size when mixed with liquid (i.e. water, juice, etc.), is gluten-free and contains zero additives and preservatives. Because C-Lium Fibre is 100% plant material-based, it doesn’t have any serious side effects to the body.

• The Fiber Man. In the 70s, an Irish doctor and researcher, Denis Burkitt, made a major contribution to medical science when he and his colleagues published a paper which concluded that fiber can prevent certain diseases like heart attack, obesity, diabetes, hypertension, blood clots, varicose veins, gallstones, hemorrhoids and even colon cancer. Dr. Burkitt would later be known as “The Fiber Man.”

• Fiber Activity. Aside from keeping blood sugar levels under control and lowering the risk of coronary heart disease, fiber is a natural fat absorber that may aid in weight management. Soluble fiber like C-Lium causes a feeling of fullness, thus reducing hunger pangs and food intake.

• Diet rich in fiber. Foods, when processed, undergo change including its fiber content. Thus it is highly recommended to go for unprocessed food to get the maximum fiber benefit. For instance, opt for a whole apple with peel on instead of apple sauce or apple juice, which contains 3.7 grams of fiber compared to 1.5 grams of fiber for a half cup of apple sauce. If you’re not taking enough fiber, you can always augment your daily fiber needs with supplements like C-Lium. The Philippine Department of Science and Technology – Food and Nutrition Research Institute recommends the intake of 20-25 grams of fiber each day, while the American Diatetic Association recommends about 20- 35 grams for healthy adults. Take a tablespoon or 5 capsules twice-a-day of C-Lium Fibre daily to help promote regular digestive activity, maintain good cholesterol and regulate the body’s blood sugar.

With today’s dizzying array of food choices, one can easily get lost in a world where health takes a back seat. That is why it is important to have food supplements that can prevent certain illnesses yet are still within easy reach like C-Lium Fibre. Available in two formats, husk and capsules, C-Lium Fibre is easy to drink and can be taken with your favourite food and drinks.