Category Archives: Press Release

Lamudi Launches Affordable Housing Fair in Glorietta 2019

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From property seekers to real estate professionals, Lamudi’s Affordable Housing Fair was a roaring success. It united all groups from the real estate industry to an event filled with knowledge and opportunity for all.

After a successful event at Trinoma, Lamudi continued its Housing Fair series and brought it to Glorietta with a two-day Affordable Housing Fair, from July 20 to 21, 2019.

The event, now in its third year, was supported by several exhibitors, showcasing their offers and properties. The exhibitors were the following:

  • Aspire by Filinvest
  • Ayala Residential Group
  • Calmar Land Development Corporation
  • Camella Homes
  • CDC Holdings, Inc.
  • Empire East
  • Food Panda
  • Futura Homes by Filinvest
  • Grand Monaco
  • Hausland Development Corporation
  • Megaworld Prime RFO
  • Pag-IBIG Fund
  • PA Properties
  • Phinma Properties
  • Politan- Agpasa Engineering and Architectural Design
  • RCD Land
  • UnionBank Credit Cards
  • United Coconut Planters Bank

The emphasis of the event was getting affordable housing for property seekers, hence the title of the fair, which is the Affordable Housing Fair. Affordability in the real estate industry is what a lot of keynote speakers and exhibitors focused on in the event.

The fair had all sorts of seminars relevant to the theme presented by esteemed speakers from a variety of places. Aside from workshops, there were plenty of booths, training, as well as an escape room called “Unlock Your Dream Home” for attendees to try.

Home-Buying Seminar for Aspiring New Homeowners

Lamudi Affordable Housing Fair held a free home-buying seminar for aspiring new homeowners. The lesson covers all the basics that they need to know before or during the home-buying process.

This talk was one that aspiring homeowners didn’t want to miss.

On that note, Pag-IBIG Fund representatives were also present to give a talk on their End-User Housing or Financing Program, which is useful for new or aspiring homeowners.

Pag-IBIG Fund End-User Housing Program Talk

The End-User Home Financing Program by Pag-IBIG Fund aims to help aspiring homeowners finance their new home. The loan can reach up to about six million Philippines Peso, depending on a couple of factors like desired loan amount, actual need, loan entitlement, and more.

The Financing Program doesn’t only cover new homeowners. There are plenty of other eligible loan purposes that the financing program can help interested loan applicants. For example, you can use it to refinance an existing house loan or for financing home improvement projects.

If you’re interested in applying for Pag-IBIG Fund’s financing program, then you can go to their website and log on to get an appointment set for you.

Property Auctions

Given the fact that it is an Affordable Housing Fair, there were also auctions held in the fair that put up properties in foreclosure for bidding. It’s a cost-effective way of purchasing a property. The exhibitors listed above showed their offers to interested buyers, so there were plenty of options and choices available.

Additionally, property seekers had plenty of freebies as well as discounts on properties on the Affordable Housing Fair.

Networking Venue for Real Estate Professionals

Buyers aren’t the only ones who found a good time with the Lamudi Housing Fair. Real estate professionals had the opportunity to see industry leaders in the fair. They also received free lessons on online marketing with the use of Lamudi.

With the help of the sponsors, Lamudi was able to launch a successful Housing Fair and pull off these activities listed above. For the July 20-21 Affordable Housing Fair, Subdivision & Housing Developers Association, Inc. (SHDA) served as the official event sponsor.

Aside from that, the SM Development Corporation served as the Premium Sponsor of the event. Major Sponsors of the Housing fair were Federal Land and Lancaster New City by ProFriends. Minor sponsors for the event were Aboitiz Land, BPI Family Housing Loan, DMCI Homes, and Mandaue Foam.

Of course, the help of the media partners which is Business Mirror, Business World, Malaya Business Insight, The Philippine Star, and the Philippine Daily Inquirer Property made it easy to spread the word which also contributed to the success of the event.

Lamudi now completes a third year of organizing a housing fair that brought real estate enthusiasts, both buyers, and sellers, together. Lamudi continues to look forward to bridging these two groups together for the rest of the year with the continuation of the Affordable Housing Fair series.

For those who missed the Glorietta housing fair, don’t worry. There are still more to come with a Housing Fair in SM Cebu on September 21-22. Before the year ends, Lamudi will be organizing another Housing Fair in SM Mall of Asia in December, so it’s an opportunity for those who missed this July’s Affordable Housing Fair to attend.

Don’t forget to check up on other news and updates on these future events on the Lamudi website.

Lamudi Affordable Housing Fair

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For its second installment this year, Lamudi is bringing its Lamudi Affordable Housing Fair to the Glorietta Activity Center this July 20 to 21, 2019. Aside from bringing together individuals and groups from all ends of the real estate industry, with top property developers, property buyers, financials and government institutions participating, Lamudi Affordable Housing Fair in Glorietta will offer property seekers a unique opportunity to choose from an extensive selection of real estate. The event will also be a great opportunity for industry professionals to elevate their footing in the industry through the various learning opportunities in store at the event.

The Lamudi Affordable Housing Fair in Glorietta follows the successful housing fair that was held in TriNoma last April 6 and 7, 2019, which was attended by more than 3,000 property seekers and brokers. The exhibitors were SMDC, Aspire by Filinvest, Futura by Filinvest, Prestige by Filinvest, The Hauslands, Amiya Raya, Taft Properties, Robinsons Communities, BPI Family Housing Loan, Grand Monaco, Ortigas & Company, Phinma Properties, Pag-IBIG Fund, Sandari Batulao, and Suntrust. The Subdivision and Housing Developers Association, Inc. (SHDA) was the official Event Partner with Media Partners Business World, Business Mirror, Malaya, Inquirer, and Philippine Star.

On top of the affordable property selections, there are a lot more in store for property seekers during the two-day event.

Free Home Buying Seminar

Like previous Lamudi housing fairs, there will be a free home buying seminar for aspiring homeowners and real estate investors to be conducted by the experts. Knowing the right way to approach this all-too-important process of home buying is going to help homebuyers tread it with great ease.

Property Discounts

For those who are looking for more affordable options, Lamudi Housing Fair in Glorietta will also host an auction. On top of that, property buyers who will attend the housing fair will also be treated to freebies and exclusive discounts they won’t find elsewhere.

Real estate professionals will also find attending the housing fair to their advantage.

Optimizing lead generation channels

Online real estate marketing experts from Lamudi Academy will teach attending real estate brokers and agents on how to make the most out of the various digital channels that today’s property buyers are exploring through the Top Online Lead Generation Channels course. The course will give you the low down on each digital channel and will provide tips on how you can use them to your advantage.

Harnessing the power of Lamudi

As the number one real estate platform in the country today, the Lamudi Academy coaches will also teach you how to make the most of Lamudi. Lamudi is a trusted brand and learning how to use this to your advantage will ensure that homebuyers trust you and a step to selling them your property listings.

Aside from learning valuable insights through these courses, you will also get the chance to network with other real estate professionals and potential property buyers. The best part of all is—attendance and the trainings are all free of charge!

Networking opportunity

Apart from the free online real estate marketing lessons courtesy of Lamudi Academy, Lamudi Housing Fair in Glorietta will also be a convergence of the biggest players in the local property sector—from property developers, financing institutions, and government agencies—as well other real estate professionals that might all contribute to your own body of knowledge.

Continued local orientation

With the prominence of digital as the primary search avenue for property seekers, the value of personal interactions and the building and maintaining of relationships between real estate professionals and their clients will continue to be invaluable Potential buyers will eventually want to speak with a broker or agent and see a property in person.

According to Lamudi’s visitor data for 2018, property seekers from Makati account for the second largest market of visitors, as well in leads. This means there are a sizable number of users in the city who repeatedly went on the website to look for property, and are also more likely to drop by the housing fair to further explore the real estate options available to them.

In addition to this is the substantial amount of foot traffic typically seen on weekends in the Glorietta, from mall-goers who won’t miss the sight of the Lamudi Housing Fair.

Some of the developers and financial institutions that will be exhibiting their offerings are SMDC, Lancaster New City by ProFriends, Federal Land, DMCI Homes, BPI Family Housing Loan, Aboitiz Land, Grand Monaco, PA Properties, Megaworld Prime RFO, Camella Homes, Polintan – Agpasa Engineering and Architectural Design, UnionBank Credit Cards, Phinma Properties, Calmar Land Development Corporation, Aspire by Filinvest, RCD Land, CDC Holdings, Inc., Futura Homes by Filinvest, and Food Panda.

SMDC is a Premium Sponsor. The event’s Major Sponsors are Lancaster New City by ProFriends and Federal Land. DMCI Homes, BPI Family Housing Loan, Aboitiz Land, and Food Panda are Minor Sponsors.

Rebisco celebrates Filipino artistry and food with the Special Edition Designer Can series

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One of the most iconic fixtures in a Filipino home is the Rebisco Assorted Biscuits Tin Can — that multi-colored can of snacks that generations have always loved. Through the years, Rebisco products have become a part of Filipino tradition — a pasalubong lovingly carried to waiting family members in many homecomings; a favorite merienda fare; a much-loved snack passed around during family gatherings, big and small. A silent witness to the evolution of Filipino lifestyles, Rebisco Assorted Biscuits continues to be a Pinoy favorite, standing the test of time.

The red can design showcases the paintings made by Roel Obemio.

A fresh take on a Filipino classic

As it marks its 55th anniversary, Rebisco takes its humble tin can to the next level by partnering with renowned Filipino contemporary artists to create the Rebisco Special Edition Designer Cans. These works of art aim to showcase the rich history and evolution of the brand, while using the can itself as a vehicle of expression.

The growth of Rebisco parallels that of the Filipino culture. Over the past 55 years, Rebisco has grown into a formidable brand, thanks to the Filipino’s undying love and support, allowing it to grow into what it is today. As a fledgling company, Rebisco started with very simple offerings of biscuits and crackers packed into a can with images of the biscuits. Over time, the packaging evolved, soon showcasing family-themed art works as well.

By realizing that their snacks are deeply ingrained into the Filipino way of life, Rebisco celebrates its anniversary by launching their newest special edition designer tin can, which serves as a canvas on which the Filipino story is printed. These miniature versions are designed to show how Rebisco is intertwined with the Filipino story, as captured in food practices and traditions illustrated by four highly acclaimed artists. In doing so, the well-loved tin can evolves into a canvas that fulfills the brand’s vision to recognize the work and talent of Filipino artists.

The blue can design showcases the paintings made by Migs Villanueva

Visualizing the rich local flavor

Beautifully using the tin can as the canvas through which they can capture local color are four of the country’s talented contemporary artists – Migs Villanueva, Aris Bagtas, Roel Obemio, and Joseph Banez. By collaborating with Rebisco, they aim to shine the light on Filipino artistry and culture in a tradition that Rebisco has created.

Migs Villanueva, a Palanca-awardee visual artist, uses bold pastel colors and wanderlust compositions to invite Filipinos to see their own childhood experiences in her works. Aris Bagtas shows the Filipinos’ identity through his folk, religious and abstract works, inspiring people to create a country where family values, traits and traditions are not forgotten. Roel Obemio, a member of the famed Saturday Group, uses storybook characters and Filipino family-oriented imagery that convey whimsy and fantasy. Joseph “Otep” Bañez, who made his own brand of Filipino Pop-Social Realism that took the market by storm, creates detailed renditions combined with playful colors and hilarious settings.

The green can design showcases the paintings made by Aris Bagtas.

Alongside these artists, celebrity and visual artist Heart Evangelista-Escudero plus radio DJ Chico Garcia celebrated the launch as official event hosts for this prestigious event.

This project’s new masterpieces are featured on the tin can’s outer packaging. There are four sets of special edition designer cans, and inside are assorted premium biscuits, crackers, cookies and wafers – all-time favorites that people love to snack on and share. Retailing for php175.00 SRP, these are now available at leading supermarkets nationwide, namely Robinsons, Puregold, Waltermart, Rustans, and Shopwise. Starting November 15, 2018, you can also buy online via www.honestbee.ph.

The yellow can design showcases the paintings made by Joseph Bañez.

“Every Pinoy family has a story to tell and through the years, we make these stories come to life through our products. Rebisco’s Special Edition Designer Cans support local not only through taste, but through art. We at Rebisco believe that life is a constant journey of growing and refining who we are. Thus, we find a new twist to an old product to rekindle interest for it while continuing our tradition to let the tin can serve as an art canvas that tells the stories and values of Filipino families,” said Ms. Lulu dela Peña, the Marketing Communications Head of Rebisco.

Indeed, Rebisco’s Special Edition Designer Can will once again be part of the Filipino heritage. What are you waiting for? Express your support for local by gifting your family and friends with Rebisco’s special edition designer cans, and share with them a taste of our rich Filipino culture.

PRESS RELEASE