Rebisco celebrates Filipino artistry and food with the Special Edition Designer Can series

One of the most iconic fixtures in a Filipino home is the Rebisco Assorted Biscuits Tin Can — that multi-colored can of snacks that generations have always loved. Through the years, Rebisco products have become a part of Filipino tradition — a pasalubong lovingly carried to waiting family members in many homecomings; a favorite merienda fare; a much-loved snack passed around during family gatherings, big and small. A silent witness to the evolution of Filipino lifestyles, Rebisco Assorted Biscuits continues to be a Pinoy favorite, standing the test of time.

The red can design showcases the paintings made by Roel Obemio.
A fresh take on a Filipino classic

As it marks its 55th anniversary, Rebisco takes its humble tin can to the next level by partnering with renowned Filipino contemporary artists to create the Rebisco Special Edition Designer Cans. These works of art aim to showcase the rich history and evolution of the brand, while using the can itself as a vehicle of expression.

The growth of Rebisco parallels that of the Filipino culture. Over the past 55 years, Rebisco has grown into a formidable brand, thanks to the Filipino’s undying love and support, allowing it to grow into what it is today. As a fledgling company, Rebisco started with very simple offerings of biscuits and crackers packed into a can with images of the biscuits. Over time, the packaging evolved, soon showcasing family-themed art works as well.

By realizing that their snacks are deeply ingrained into the Filipino way of life, Rebisco celebrates its anniversary by launching their newest special edition designer tin can, which serves as a canvas on which the Filipino story is printed. These miniature versions are designed to show how Rebisco is intertwined with the Filipino story, as captured in food practices and traditions illustrated by four highly acclaimed artists. In doing so, the well-loved tin can evolves into a canvas that fulfills the brand’s vision to recognize the work and talent of Filipino artists.

The blue can design showcases the paintings made by Migs Villanueva
Visualizing the rich local flavor

Beautifully using the tin can as the canvas through which they can capture local color are four of the country’s talented contemporary artists – Migs Villanueva, Aris Bagtas, Roel Obemio, and Joseph Banez. By collaborating with Rebisco, they aim to shine the light on Filipino artistry and culture in a tradition that Rebisco has created.

Migs Villanueva, a Palanca-awardee visual artist, uses bold pastel colors and wanderlust compositions to invite Filipinos to see their own childhood experiences in her works. Aris Bagtas shows the Filipinos’ identity through his folk, religious and abstract works, inspiring people to create a country where family values, traits and traditions are not forgotten. Roel Obemio, a member of the famed Saturday Group, uses storybook characters and Filipino family-oriented imagery that convey whimsy and fantasy. Joseph “Otep” Bañez, who made his own brand of Filipino Pop-Social Realism that took the market by storm, creates detailed renditions combined with playful colors and hilarious settings.

The green can design showcases the paintings made by Aris Bagtas.

Alongside these artists, celebrity and visual artist Heart Evangelista-Escudero plus radio DJ Chico Garcia celebrated the launch as official event hosts for this prestigious event.

This project’s new masterpieces are featured on the tin can’s outer packaging. There are four sets of special edition designer cans, and inside are assorted premium biscuits, crackers, cookies and wafers – all-time favorites that people love to snack on and share. Retailing for php175.00 SRP, these are now available at leading supermarkets nationwide, namely Robinsons, Puregold, Waltermart, Rustans, and Shopwise. Starting November 15, 2018, you can also buy online via www.honestbee.ph.

The yellow can design showcases the paintings made by Joseph Bañez.

“Every Pinoy family has a story to tell and through the years, we make these stories come to life through our products. Rebisco’s Special Edition Designer Cans support local not only through taste, but through art. We at Rebisco believe that life is a constant journey of growing and refining who we are. Thus, we find a new twist to an old product to rekindle interest for it while continuing our tradition to let the tin can serve as an art canvas that tells the stories and values of Filipino families,” said Ms. Lulu dela Peña, the Marketing Communications Head of Rebisco.

Indeed, Rebisco’s Special Edition Designer Can will once again be part of the Filipino heritage. What are you waiting for? Express your support for local by gifting your family and friends with Rebisco’s special edition designer cans, and share with them a taste of our rich Filipino culture.

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Max’s boosts nationwide support for “Mga Bayani ng Basketball ng Pilipinas”

Independence Day is as much as a celebration of heroes as it is of freedom. As the country commemorates its Declaration of Independence, Global Filipino brand Max’s Restaurant boosts its support for Gilas Pilipinas who are hailed as the country’s modern-day heroes.

Max's Restaurant supports Gilas Pilipinas through the #PusoToTheMax campaign. Demonstrating their commitment and their  "Puso to the Max" gesture are Gilas Players (left to right) Jason Castro, Jared Dillinger, Larry Fonacier, Jimmy Alapag, Ranidel de Ocampo, Junmar Fajardo, Marc Pingris, together with Gilas Head Coach Chot Reyes and Max's representatives Ms. Carolyn Salud, CEO for Max's Restaurant, and  Mr. Mark Gamboa, Marketing Director for Max's Group of Companies.
Max’s Restaurant supports Gilas Pilipinas through the #PusoToTheMax campaign. Demonstrating their commitment and their “Puso to the Max” gesture are Gilas Players (left to right) Jason Castro, Jared Dillinger, Larry Fonacier, Jimmy Alapag, Ranidel de Ocampo, Junmar Fajardo, Marc Pingris, together with Gilas Head Coach Chot Reyes and Max’s representatives Ms. Carolyn Salud, CEO for Max’s Restaurant, and Mr. Mark Gamboa, Marketing Director for Max’s Group of Companies.

After entering the fray in the 2014 FIBA Basketball World Cup, the Philippine National Basketball Team (Gilas Pilipinas) sets their hearts to bringing honor to the country, hoping to sail through the championship games against the best international basketball teams in Spain this August. This is the first time in 36 years that Filipino athletes will be given a shot at this prestigious international stage for basketball.

Nothing of this magnitude can be achieved without a team effort. And I think in the end, that’s the story of Gilas. Here’s an entire nation coming together for Philippine basketball’s finest hour. That’s what Laban Pilipinas – puso – is all about,” said Gilas Head Coach Chot Reyes.

#PusoToTheMax

As Gilas gears up for the 2014 FIBA Basketball World Cup in August, the national team gains a staunch ally through Max’s, the leading Filipino food restaurant in the Philippines. Max’s is known for its heart-warming campaigns, especially those that celebrate world-class Filipino talent. Not just success, but the work put behind to achieve the goal. Every Filipino has celebrated a milestone at Max’s – be it reunions, graduations, birthdays, or winning contests.

The partnership of Max’s and Team Gilas is forged from the heart. Both share the goal of mirroring every Filipino’s dream. Both came from humble beginnings, and rose to success through the patronage of fans. Today, Max’s and Team Gilas are equally passionate about taking the Filipino legacy to its utmost glory, by proving the talent and caliber of the Filipino spirit on a global scale.

Gilas’ bid for top spot at the FIBA Basketball World Cup transcends the competitive game of basketball. Our players will be playing with their hearts and all that they have for the country. As we engage everyone to support the Gilas Pilipinas team, we share in their fight and pride to showcase the skill and strong spirit of Filipinos,” shared Mark E. Gamboa, Marketing Director for Max’s Group of Companies.

Check out Max’s Facebook fan page and learn more about #PusoToTheMax. To show support, fans may post their “PusoToTheMax” pose (proudly putting their right hand across their chest) and the “PusoToTheMax” hashtag. A once-in-a-lifetime experience awaits one fan who will win two tickets to Madrid, Spain and watch the Gilas Pilipinas team compete live at the FIBA Basketball World Cup.

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