Rebisco celebrates Filipino artistry and food with the Special Edition Designer Can series

One of the most iconic fixtures in a Filipino home is the Rebisco Assorted Biscuits Tin Can — that multi-colored can of snacks that generations have always loved. Through the years, Rebisco products have become a part of Filipino tradition — a pasalubong lovingly carried to waiting family members in many homecomings; a favorite merienda fare; a much-loved snack passed around during family gatherings, big and small. A silent witness to the evolution of Filipino lifestyles, Rebisco Assorted Biscuits continues to be a Pinoy favorite, standing the test of time.

The red can design showcases the paintings made by Roel Obemio.
A fresh take on a Filipino classic

As it marks its 55th anniversary, Rebisco takes its humble tin can to the next level by partnering with renowned Filipino contemporary artists to create the Rebisco Special Edition Designer Cans. These works of art aim to showcase the rich history and evolution of the brand, while using the can itself as a vehicle of expression.

The growth of Rebisco parallels that of the Filipino culture. Over the past 55 years, Rebisco has grown into a formidable brand, thanks to the Filipino’s undying love and support, allowing it to grow into what it is today. As a fledgling company, Rebisco started with very simple offerings of biscuits and crackers packed into a can with images of the biscuits. Over time, the packaging evolved, soon showcasing family-themed art works as well.

By realizing that their snacks are deeply ingrained into the Filipino way of life, Rebisco celebrates its anniversary by launching their newest special edition designer tin can, which serves as a canvas on which the Filipino story is printed. These miniature versions are designed to show how Rebisco is intertwined with the Filipino story, as captured in food practices and traditions illustrated by four highly acclaimed artists. In doing so, the well-loved tin can evolves into a canvas that fulfills the brand’s vision to recognize the work and talent of Filipino artists.

The blue can design showcases the paintings made by Migs Villanueva
Visualizing the rich local flavor

Beautifully using the tin can as the canvas through which they can capture local color are four of the country’s talented contemporary artists – Migs Villanueva, Aris Bagtas, Roel Obemio, and Joseph Banez. By collaborating with Rebisco, they aim to shine the light on Filipino artistry and culture in a tradition that Rebisco has created.

Migs Villanueva, a Palanca-awardee visual artist, uses bold pastel colors and wanderlust compositions to invite Filipinos to see their own childhood experiences in her works. Aris Bagtas shows the Filipinos’ identity through his folk, religious and abstract works, inspiring people to create a country where family values, traits and traditions are not forgotten. Roel Obemio, a member of the famed Saturday Group, uses storybook characters and Filipino family-oriented imagery that convey whimsy and fantasy. Joseph “Otep” Bañez, who made his own brand of Filipino Pop-Social Realism that took the market by storm, creates detailed renditions combined with playful colors and hilarious settings.

The green can design showcases the paintings made by Aris Bagtas.

Alongside these artists, celebrity and visual artist Heart Evangelista-Escudero plus radio DJ Chico Garcia celebrated the launch as official event hosts for this prestigious event.

This project’s new masterpieces are featured on the tin can’s outer packaging. There are four sets of special edition designer cans, and inside are assorted premium biscuits, crackers, cookies and wafers – all-time favorites that people love to snack on and share. Retailing for php175.00 SRP, these are now available at leading supermarkets nationwide, namely Robinsons, Puregold, Waltermart, Rustans, and Shopwise. Starting November 15, 2018, you can also buy online via www.honestbee.ph.

The yellow can design showcases the paintings made by Joseph Bañez.

“Every Pinoy family has a story to tell and through the years, we make these stories come to life through our products. Rebisco’s Special Edition Designer Cans support local not only through taste, but through art. We at Rebisco believe that life is a constant journey of growing and refining who we are. Thus, we find a new twist to an old product to rekindle interest for it while continuing our tradition to let the tin can serve as an art canvas that tells the stories and values of Filipino families,” said Ms. Lulu dela Peña, the Marketing Communications Head of Rebisco.

Indeed, Rebisco’s Special Edition Designer Can will once again be part of the Filipino heritage. What are you waiting for? Express your support for local by gifting your family and friends with Rebisco’s special edition designer cans, and share with them a taste of our rich Filipino culture.

PRESS RELEASE

Inspirational Journey: Coco Martin’s Story of Success

Who would not recognize Coco Martin these days? He’s a popular actor in the Philippines and a good looking person at that. He possesses that smile that could make women (and men, too) shriek with delight. But despite the glamour and fame attached to his name, Coco Martin remains grounded. This can be attributed to his humble beginnings. Coco used to work as a waiter at Max’s from 2000 to 2001 to support his education. From the same business establishment, he was discovered by one of its regular patrons. He joined showbiz as a bit player. But his acting prowess propelled him into one of the most sought-after actors in the Philippines today.

coco love

Have you seen his latest television commercial? The whole one-minute “Sarap ng Success” commercial tells about his humble beginnings and his rise to fame as an actor.

Just like Coco, we have our own “Sarap ng Success” story to tell. Mine is about our financial struggle to support our daughter to college. My husband is the only person who works for the family while I contribute a little for being a blogger. We were able to enroll our daughter to the university of her choice by paying through installment basis and through scholarship. Being able to survive the first year is a big blessing to us and something to celebrate about.

Naomi's graduation
Naomi’s high school graduation (with Dad, Kyle and Mom)
naomi and friends
Naomi (third from left) with her college friends. One of her classmates took this photo.

And just in time for a family celebration, I received a gift box from Max’s (thank you Portia and friends) that contains a cap, a DVD copy of Coco Martin’s movie, gift certificates and a signed note from Coco himself. Thank you, Max’s! This is a nice birthday present, too!

A gift surprise from Max's.
A gift surprise from Max’s.

How about you, what is your success story? Feel free to share.

Success ang araw ko dahil

Be the first to know the latest about Coco Martin and Max’s through Max’s Facebook page.