Business-Building In 2017: Your Quick Reference Guide For Success

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Watching your business grow and thrive can be one of your most exciting, encouraging experiences in life. However, it’s important to know that business growth doesn’t just happen. Rather, companies expand when their leaders experiment, explore, and consistently implement techniques that are known to generate substantive outcomes like greater retention rates and more sales. If you’re ready to start implementing strategies that will facilitate business growth in 2017, you may find some of the techniques outlined below particularly helpful:

1. Utilize Checklist Software.

One of the simplest ways to make your company operate more efficiently is through the use of checklist software. This software enables you to create and regularly update lists that tell you and/or the staff which tasks are the most important. The checklists can also include details like who is to complete which assignments as well as the deadline for the project. Companies such as Manifestly, Process Street, and Checklist are pleased to offer clients this software. Do substantive internet research before you buy any checklist software from anyone to ensure that you’re attaining the most effective products on the block.

2. Implement Digital Marketing Strategies.

To really optimize your company’s level of success in 2017, consider the value of implementing digital marketing strategies. These strategies will help ensure that you can effectively advertise your products and services to individuals who may not have come across your brand through traditional marketing modalities like brochures. Some of the online advertising techniques that many corporate leaders and small business owners have found useful include:

• online reputation management
• social media optimization
• web design and development
• search engine optimization
• responsive web design
• content marketing

An example of a social media optimization (SMO) technique that many business owners find useful is Twitter polls. Facebook contests have worked for many corporate leaders as well.

3. Stop Using Old Equipment.

Regularly updating equipment should be at the top of every business leader’s to do list. However, this task often falls by the wayside as the business owner strives to accomplish other revenue-generating tasks. If this is your tendency, take the time to look at your company’s equipment and figure out which items are no longer functioning properly. Make a point to examine your budget and replace the old equipment as soon as you can so you aren’t subjected to costly office mishaps or slowly functioning devices that preclude you and the staff from getting things done with expedience and excellence. If your company makes use of Holman toaster parts, note that you can obtain them from online retailers such as www.o-reps.com.

Conclusion

Building a business typically takes time and patience, but the results generated by ongoing efforts make all the hard work worth it. To get the business-building process underway immediately, try utilizing some or all of the strategies outlined above!

How to Help Your Small Business Prepare for the Unexpected

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For small business owners struggling to succeed in this economy, it’s key to be prepared for an unexpected emergency. After all, if you’re not prepared to meet the possible pitfalls, your entire enterprise may be doomed as soon as something goes wrong. Of course, you already have insurance to take care of the most important liabilities and possible disasters, but it’s likely that your small business will meet with an unexpected cost or situation that insurance won’t cover. Here are some tips to help your small business be ready for anything that may come up.

Have an Emergency Plan

No one wants to imagine the worst that could happen, but for the sake of safety, it’s essential that you do. In the case of natural disasters like hurricanes, tornados, earthquakes, fires, floods, or other major catastrophes, your business should be prepared to protect its customers, employees, and property. You should also have a plan to deal with unnatural disasters, such as crime or man-made attacks. All of your employees should know what the plan will be in case of a robbery or other possible disaster. Keep emergency numbers on hand so that you can get help immediately if the worst should happen.

Be Ready for Repairs

Not every emergency is a life-or-death situation, but some unexpected occurrences can put your business at risk. If an essential piece of equipment were to break down today, would your business be ready to replace or repair it immediately? How much business would you lose while you were waiting? Avoid delays by having the name and number for a great repair company on hand for any such emergency. For example, if you needed freezer repair quickly, call a local provider like Miami Beach Sub Zero Service. This way, you won’t lose business for long while your repairs are being done.

Set Aside an Emergency Fund

Most small businesses run on a very tight budget, so you may not be setting aside much money for potential emergencies. Even if it seems like an added expense that your business cannot bear, though, it’s essential that you have a special emergency savings fund to call upon when the unexpected occurs. A necessary vehicle breaks down? A product is destroyed and must be replaced? A dedicated emergency fund can keep your business afloat even in times of trouble.