Max’s boosts nationwide support for “Mga Bayani ng Basketball ng Pilipinas”

Independence Day is as much as a celebration of heroes as it is of freedom. As the country commemorates its Declaration of Independence, Global Filipino brand Max’s Restaurant boosts its support for Gilas Pilipinas who are hailed as the country’s modern-day heroes.

Max's Restaurant supports Gilas Pilipinas through the #PusoToTheMax campaign. Demonstrating their commitment and their  "Puso to the Max" gesture are Gilas Players (left to right) Jason Castro, Jared Dillinger, Larry Fonacier, Jimmy Alapag, Ranidel de Ocampo, Junmar Fajardo, Marc Pingris, together with Gilas Head Coach Chot Reyes and Max's representatives Ms. Carolyn Salud, CEO for Max's Restaurant, and  Mr. Mark Gamboa, Marketing Director for Max's Group of Companies.
Max’s Restaurant supports Gilas Pilipinas through the #PusoToTheMax campaign. Demonstrating their commitment and their “Puso to the Max” gesture are Gilas Players (left to right) Jason Castro, Jared Dillinger, Larry Fonacier, Jimmy Alapag, Ranidel de Ocampo, Junmar Fajardo, Marc Pingris, together with Gilas Head Coach Chot Reyes and Max’s representatives Ms. Carolyn Salud, CEO for Max’s Restaurant, and Mr. Mark Gamboa, Marketing Director for Max’s Group of Companies.

After entering the fray in the 2014 FIBA Basketball World Cup, the Philippine National Basketball Team (Gilas Pilipinas) sets their hearts to bringing honor to the country, hoping to sail through the championship games against the best international basketball teams in Spain this August. This is the first time in 36 years that Filipino athletes will be given a shot at this prestigious international stage for basketball.

Nothing of this magnitude can be achieved without a team effort. And I think in the end, that’s the story of Gilas. Here’s an entire nation coming together for Philippine basketball’s finest hour. That’s what Laban Pilipinas – puso – is all about,” said Gilas Head Coach Chot Reyes.

#PusoToTheMax

As Gilas gears up for the 2014 FIBA Basketball World Cup in August, the national team gains a staunch ally through Max’s, the leading Filipino food restaurant in the Philippines. Max’s is known for its heart-warming campaigns, especially those that celebrate world-class Filipino talent. Not just success, but the work put behind to achieve the goal. Every Filipino has celebrated a milestone at Max’s – be it reunions, graduations, birthdays, or winning contests.

The partnership of Max’s and Team Gilas is forged from the heart. Both share the goal of mirroring every Filipino’s dream. Both came from humble beginnings, and rose to success through the patronage of fans. Today, Max’s and Team Gilas are equally passionate about taking the Filipino legacy to its utmost glory, by proving the talent and caliber of the Filipino spirit on a global scale.

Gilas’ bid for top spot at the FIBA Basketball World Cup transcends the competitive game of basketball. Our players will be playing with their hearts and all that they have for the country. As we engage everyone to support the Gilas Pilipinas team, we share in their fight and pride to showcase the skill and strong spirit of Filipinos,” shared Mark E. Gamboa, Marketing Director for Max’s Group of Companies.

Check out Max’s Facebook fan page and learn more about #PusoToTheMax. To show support, fans may post their “PusoToTheMax” pose (proudly putting their right hand across their chest) and the “PusoToTheMax” hashtag. A once-in-a-lifetime experience awaits one fan who will win two tickets to Madrid, Spain and watch the Gilas Pilipinas team compete live at the FIBA Basketball World Cup.

PRESS RELEASE

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